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Public Relations
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.[1] Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing[3] or advertising.[4] An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article.[5] The aim of public relations is to inform the public, prospective customers, investors, partners, employees and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government,government agencies and public officials as PIOs and nongovernmental organizations and nonprofit organizations. Jobs central to Public Relations include account coordinator, account executive, account supervisor and media relations manager.[6] Those interested into public relations should have strong written and speaking abilities, be team focused and creative. A masters in strategic communication will enhance a marketing or communication BS or BA and make prospective employers more competitive in the job market.
Public relations specialists establish and maintain relationships with an organization’s target audience, the media and other opinion leaders. Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as organization’s spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management [7] Success in the field of public relations requires a deep understanding of the interests and concerns of each of the client’s many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.[8]
Somers Point
Somers Point is a city in Atlantic County, New Jersey,United States. At the 2010 United States Census, the city’s population was 10,795,[10][11][12] reflecting a decline of 819 (-7.1%) from the 11,614 counted in the 2000 Census, which had in turn increased by 398 (+3.5%) from the 11,216 counted in the 1990 Census.[21]
The City of Somers Point is in the eastern part of Atlantic County, southwest of Atlantic City.
Somers Point was once known as the Somerset Plantation and its settlement started around 1693. The Somers Mansion, with a commanding view of Somers Point’s harbor, was built in 1725. Somers Point was designated as a port of entry in 1791 and remained one until it was abolished in 1915.[22][23]
Somers Point was originally incorporated as a borough by an act of the New Jersey Legislature on April 24, 1886, from portions of Egg Harbor Township, based on the results of a referendum held five days earlier. The borough was reincorporated on April 2, 1890, based on the previous day’s referendum. Somers Point was incorporated as a city on April 9, 1902, from all of Somers Point borough and additional portions of Egg Harbor Township.[24][25] The borough was named for John Somers.[26][27]